Home Sponsor Registration Form
WESTERN COLORADO DRAGWAY
115 32 ROAD / PO BOX 760
CLIFTON, CO 81520
Dear Business Owner:
Western Colorado Dragway joined with area business’s in 2008 and proved that they are a wise investment for their advertising dollars.
2008 BEST YEAR EVER!
We did it again! Despite the high cost of fuel and the gloomy economy we grew in 2008.
Let’s face it – people have to spend money on housing, fuel, and food. But they CHOOSE to race or attend races. We are pleased with our growth figures.
RACER COUNTS UP 10% OVER LAST YEAR
SPECTATOR COUNTS UP 29% OVER LAST YEAR
OVER 10,000 PEOPLE CHOSE TO SPEND TIME AT OUR FACILITY IN 2008
These are numbers any business in Mesa County could be proud of – and we ARE!
And that’s just part of it. Thousands more heard our radio ads and saw our television commercials. Many visit our website and attend our car show and swap meet. We are out there in the public eye and our image is that of a business dedicated to an all-American sport that is family friendly.
Tourism Fact: 28% of Friday racers and spectators come from outside Mesa County
Tourism Fact: 35% of Saturday racers and spectators come from outside Mesa County
Tourism Fact: In 2008 we served an average 186 racers per weekend (up 10%)
Tourism Fact: In 2008 we served an average of 664 spectators per weekend (up 29%)
Those figures mean that we are importing dollars into Mesa County and providing a fun weekend for 850 people. Once those people are in our gates they are reading our printed race program, seeing our billboards, listening to our private music loop naming sponsors, and hearing our special event, class and lane sponsors announced repeatedly. This creates a positive link between attendees and your business!
THE WORD IS OUT ABOUT 2009…
We have just completed a major overhaul of our concrete starting line and launch pad. Racers from all over are hearing about our great new asphalt race surface and pit improvements. We are tweaking our schedule, upgrading our concession choices, and working hard to enhance the spectator experience. We have every reason to expect even more growth this coming season.
Please consider advertising with us in 2009. We think you’ll find those dollars are well spent!
CONTACT INFORMATION:
Teri Styers / Track Management & Advertising Director
(970) 424-0415 or wcdra@hotmail.com
Or Denise Smith (970) 434-7679 Sales Representative
OUR ORGANIZATION:
Western Colorado Dragway is a unique facility. Our racer association rents the land from Mesa County. Improvements and season expenses are paid for via sponsorships, fundraisers, membership fees, and gate fees. The track is governed by an elected board of directors. We have a paid, seasonal staff of approximately 2 dozen; and have created a business alliance with a half dozen other local businesses who directly benefit from our events. The Western Colorado Drag Racer’s Association is a non-profit 501c4 corporation. All monies are either used to pay the year to year expenses or to improve the facility. It is only through this cooperative effort that we are able to offer NHRA drag racing in western Colorado. Tax ID #: 84-1301908
FRIDAY RACES:
In 2002 we started a Friday night program targeting young racers. Attendees are charged only $7 to enter the facility and $13 if they want to race their car. This gives the local hot rodders an appropriate, cheap, and safe place to show off their muscle; and hundreds of their friends an inexpensive evening of entertainment. Sometimes there were more spectators at this event than our bigger programs. We consider it a great success and a service to the community.
SATURDAY RACES:
Saturdays are dedicated to NHRA (National Hot Rod Association) bracket racing. We are the only drag strip within a 250 mile radius (Denver and Salt Lake City are the nearest drag strips). Each year we attract more “high end” racers. Racers can easily have $50,000 or more tied up in their tow vehicles, trailers, and race equipment – before they ever spend a dollar on their actual race car! On any given Saturday it is fair to state that we have well over $1 million dollars worth of vehicles competing – some at speeds of up to 200 miles per hour. We have regular racers who travel from Glenwood Springs, Rifle, Rangely, Denver, Farmington, Cortez, Vernal and Salt Lake City. Racer occupations vary widely, but it takes a fair amount of disposable income to indulge in the sport.
These people want to know about your business
and they have money to spend!
WESTERN COLORADO DRAGWAY
115 32 ROAD / PO BOX 760
CLIFTON, CO 81520
970-424-0415 wcdra@hotmail.com
western-colorado-dragway.com
2009 SPECIAL EVENT SPONSORSHIP: Cost $1000
In conjunction with our 12 regular bracket races per year we will hold 2 special events:
Ford / Mopar Duel (Chrysler, Dodge, AMC, Jeep, & Ford)
Bowtie Bash (Chevy, GMC)
What WCDRA will do for you: Your sponsored event would be held during a Saturday afternoon prior to our evening bracket race. As a sponsor you would be listed on our 2008 race schedule (widely distributed), on our website (could offer a direct link to your website), named in event radio advertising, name imprinted on the trophies, announcer mentions throughout the event, and event flyers distributed at the prior event as a reminder. In addition, all sponsors are part of our private music/commercial broadcast during our events. If you so desired, we could distribute flyers, coupons, or other information directly to everyone who entered our gates on that day. You could also bring a display and/or a vehicle to compete. Event sponsors also receive 50 free passes to distribute to your clients and staff. Those passes are good for any event – not just your sponsored event.
What we want from the sponsor: We charge $1000 for an event sponsorship. $450 of those monies would be paid directly to the first place ($300) and second place ($150) competitors. We need two business cards as well.
ADD YOUR BUSINESS CARD TO OUR WEBSITE FOR ONLY
$25 MORE!
Purchase any of our advertising packages (billboards, program, classes, etc.) and we will put your business card in the sponsor directory portion of our website. Our website is linked to the websites of: NHRA Division 5, Aerospace Components, NBC local channel 11, YNot Racing and the Grand Junction Visitors & Convention Bureau.
2009 POINTS CLASS SPONSORSHIP:
Cost $2200
We have 5 points classes: Super Quick, Super Pro, Pro ET, Sportsman, and Junior Dragster. We hold 11 points races per season. Drivers accumulate points throughout the season. The winner receives a chance to compete in our King of the Track event, a champion jacket, a special plaque, a “gold card” good for free racing the following season, and a check for $500. Our points bracket races are the backbone of our racing program.
What WCDRA will do for you:
Each time we call your class to the lanes, whether for time trials or eliminations, they are called by your company name (ie: ABC Pro ET class to lanes 1 & 2). These announcements are repeated throughout each event numerous times. Your company name is listed on our website as a sponsor and on our points tracking webpage. Your company is named on the trophies issued at each event and at our annual awards banquet. Your company is also listed in our printed race program (thousands handed out each season) and on the printed points sheets distributed to our drivers. In addition, all sponsors are part of our private music/commercial broadcast during our events. Class sponsors also receive 100 free passes which are good for admittance to any event throughout the season.
FULL BILLBOARD SPONSOR: Cost $400 (renewal)
NO CHARGE FOR CLASS SPONSOR!
What we want from the sponsor:
The charge for a class sponsorship is $2200. One class event per season would also be named for your company and an additional $150 will be added to the purse on that day. In addition, $500 would be paid to your points champion at the end of the season.
We need two business cards as well.
BILLBOARD SPONSORSHIPS
½ BILLBOARD SPONSOR: Cost $325 (new) or $225 (renewal)
FULL BILLBOARD SPONSOR: Cost $525 (new) or $400 (renewal)
Billboards line the dragstrip where they are highly visible to all. Full billboards (4’x8’) are hung on the north side of the track surface facing the grandstands. Half billboards (2’x8’) are hung on the outside of the guard rail closer to and facing the grandstands.
What WCDRA will do for you:
WCDRA pays for the production of all billboards. Sponsors are listed in our race event program and on our website. Full size billboard sponsors receive 25 free passes and half size sponsors receive 15 free passes which are good for admittance to any event throughout the season. Your company is also listed in our printed race program (thousands handed out each season). In addition, all sponsors are part of our private music/commercial broadcast during our events.
What we want from the sponsor: New orders for full size billboards are $525. Renewal billboards (full size) cost $400. New orders for half billboards are $325 – renewals are $225.
We need two business cards as well.
ADD YOUR BUSINESS CARD TO OUR WEBSITE FOR ONLY
$25 MORE!
Purchase any of our advertising packages (billboards, program, classes, etc.) and we will put your business card in the sponsor directory portion of our website. Our website is linked to the websites of: NHRA Division 5, Aerospace Technologies, NBC local channel 11, YNot Racing and the Grand Junction Visitors & Convention Bureau.
FRIDAY OR SATURDAY TICKET SPONSORSHIP: Cost $500
At our front gate we greet every vehicle entering our facility, provide a race program, and issue tickets to every adult (racers & spectators).
What WCDRA will do for you:
With each ticket issued WCDRA will hand out a coupon for your business (thousands per season). WCDRA will pay for the printing of these coupons. Ticket sponsors receive 25 free passes which are good for admittance to any event throughout the season. In addition, all sponsors are part of our private music/commercial broadcast during our events. Sponsors are also listed in our race event program and on our website.
What we want from the sponsor: The cost for ticket sponsorship is $500. You will provide us with a camera ready coupon for printing.
ADD YOUR BUSINESS CARD TO OUR WEBSITE FOR ONLY
$25 MORE!
Purchase any of our advertising packages (billboards, program, classes, etc.) and we will put your business card in the sponsor directory portion of our website. Our website is linked to the websites of: NHRA Division 5, Aerospace Technologies, NBC local channel 11, YNot Racing and the Grand Junction Visitors & Convention Bureau.
COMBINED FRIDAY & SATURDAY FLYER & PROGRAM SPONSORSHIP: $275
SATURDAY RACE PROGRAM SPONSORSHIP:
Programs are handed out to everyone who enters the facility (thousands each season) and include a sponsor directory, a racer autograph section, a calendar of events, and other articles and photos to enhance the spectator’s experience
What WCDRA will do for you:
Your business card ad will be printed in our program. All sponsors are listed on our website. In addition, all sponsors are part of our private music/commercial broadcast during our events.
FRIDAY GATE FLYER SPONSORSHIP:
Gate flyers are handed out to everyone who enters the facility (thousands each season) and include a sponsor directory and a calendar of events.
What WCDRA will do for you:
Your business card ad will be printed in our flyer. All sponsors are listed on our website. In addition, all sponsors are part of our private music/commercial broadcast during our events.
What we want from the sponsor: The charge for a program sponsorship is $275. You will provide us with a camera ready business card for printing.
ADD YOUR BUSINESS CARD TO OUR WEBSITE FOR ONLY
$25 MORE!
Purchase any of our advertising packages (billboards, program, classes, etc.) and we will put your business card in the sponsor directory portion of our website. Our website is linked to the websites of: NHRA Division 5, Aerospace Technologies, NBC local channel 11, YNot Racing and the Grand Junction Visitors & Convention Bureau.
2009 LANE SPONSORSHIP:
Cost $2200
What WCDRA will do for you:
During eliminations each pair of cars is announced and your company name is mentioned: “In the Pine Country lane is John Smith” These announcements are repeated throughout each event numerous times. In addition your lighted sign is displayed on our BRAND NEW $20,000 scoreboards at the end of your sponsored lane. Your company name is listed on our website as a sponsor. Your company is also listed in our printed race program (thousands handed out each season). In addition, all sponsors are part of our private music/commercial broadcast during our events. Lane sponsors also receive 100 free passes which are good for admittance to any event throughout the season.
FULL BILLBOARD SPONSOR: Cost $400 (renewal)
NO CHARGE FOR LANE SPONSOR!
Purchase any of our advertising packages (billboards, program, classes, etc.) and we will put your business card in the sponsor directory portion of our website (NO CHARGE FOR LANE SPONSOR!). Our website is linked to the websites of: NHRA Division 5, Aerospace Technologies, NBC local channel 11, YNot Racing and the Grand Junction Visitors & Convention Bureau.
What we want from the sponsor:
The charge for a lane sponsorship is $2200. We need two business cards as well.
2009 FRIDAY EVENT SPONSORSHIP:
Cost $5000 (includes 11 radio name mentions)
Cost $10,000 (includes 11 full radio packages)
In conjunction with our 12 regular bracket races per year we will hold 11 Friday night events: (see schedule). The first 10 events all have the same format – street legal cars from 9-midnight. Our 11th event is “Final Friday”. It is a jackpot race that includes both race cars and street cars. A $400 purse is offered: $200 winner, $100 runner-up, $50 semi-finals.
The NHRA Street Legal Drags are underwritten nationwide by AAA who recognizes the value of the “race the strip – not the street” message. They provide us with brochures and stickers for winning drivers and those who attain 100 miles per hour.
The Colorado State Patrol has also come on board and will have a car present at least 4 races for an unstructured “Race A Cop” program. They also recognize the value of interacting with these younger racers.
Our Friday races are a casual format. Racers pair themselves and run grudge only. There is no prize money and no one is eliminated. They choose their opponent, make their run, and line up again. The majority of our Friday street racers are in the 18-35 age range and the preference is for smaller import cars, motorcycles, and diesel trucks.
What WCDRA will do for you: Your sponsored events are held on Friday nights prior to our Saturday bracket races. As a sponsor you would be listed on our 2009 race schedule (widely distributed), on our website (could offer a direct link to your website), named in event radio advertising, announcer mentions throughout the event, and any flyers distributed. In addition, we would have a billboard made for you. Billboards line the dragstrip where they are highly visible to all. Full billboards (4’x8’) are hung on the north side of the track surface facing the grandstands. In addition, all sponsors are part of our private music/commercial broadcast during our events.
If you so desired, we could distribute flyers directly to everyone who entered our gates on that day. You could also bring vehicles to display and/or a vehicle to compete. We can provide vouchers for you to distribute to customers for free racing. The Friday sponsor also receives 100 free passes to distribute to your clients and staff. Those passes are good for any event – not just your sponsored event.
What we want from the sponsor:
$5000: Your business name would be included in all our radio advertising along with our Saturday event sponsors.
$10,000: We would create a whole separate radio package just for our Friday Street Legal Drags and you would be prominently named in that advertising.
We need two business cards as well